Your market, tracked. Your gaps, found. Your next products, designed.
Every week, the Analyst runs your competitors' stores, finds what you're missing and designs products to fill the gap.
For apparel brands on Shopify
Visual · HERO-01 · Main product visual
The Analyst · this week's run
Run · Mon 06:00
0/5
- Cover 5 competitor stores
- Date and sort the changes
- Check them against your store
- Find the gaps
- Write the brief
Demo data — Marlowe & Field
Trade trend reports and screenshots for a weekly record of your competitors.
The Analyst runs the same brands every week, so your team doesn't have to.
| Approach | Trend report | Screenshots | Thredline |
|---|---|---|---|
| Same stores, every week | Once a season | When someone checks | Every week |
| Price changes and markdowns | Averages only | Today's price only | Every change, dated |
| Sell-outs | Not tracked | Easy to miss | Dated |
| Compares similar products | Broad categories | By eye | By category and price |
| Reaches the right team | Sits on a shelf | Sits in a folder | A brief for each team |
| Everyone sees the same data | One copy, no sources | Three versions | One source for every team |
| Connect your store |
Pick your competitors. The Analyst does the rest.
You make the call. The Analyst does the work.
Visual · HOW-01 · Step 1 visual — you pick the brands
The run, end to end
Product
Everything the Analyst finds, in six views.
Signal Board
Visual · PROD-01 · Signal Board visual
This week's biggest competitor moves, ranked.
Competitors
Visual · PROD-02 · Competitors visual
Every brand you track, and how much of each store we cover.
Motifs
Visual · PROD-03 · Motifs visual
Follow a style, color or detail across brands, week to week.
Gap Finder
Visual · PROD-04 · Gap Finder visual
What competitors sell that you don't, by category and price.
Briefs
Visual · PROD-05 · Briefs visual
A ready-to-use brief for buying, design or merchandising.
Concepts
Visual · PROD-06 · Concepts visual
New product ideas built from your gaps.
Concepts
Product ideas built from your market, not a blank prompt.
Other tools wait for you to describe what you want. The Analyst already knows what's missing, so it writes the prompt for you.
Visual · CONCEPT-01 · The gap
01 · The gap
Wide-leg trousers, $58 to $68. Five of six competitors sell them. You don't.
Visual · CONCEPT-02 · The prompt the Analyst builds
02 · The prompt
Category, style, color, fabric, price and timing, all from real data.
Visual · CONCEPT-03 · The concept
03 · The concept
A new product idea, with the data behind it.
- No searching, no moodboards, no prompt writing.
See how much of each store we cover.
Full, partial and missed coverage look different, so you know how solid a number is.
How much of each store we cover
Demo data — Marlowe & Field
- Norlie100%
- Halden & Co100%
- Vesper Row100%
- Marchetti30%
- Oakfield Supply43%
- Aldous—
- Norlie1,847 of 1,847 products coveredFull
- Halden & Co1,204 of 1,204 products coveredFull
- Vesper Row892 of 892 products coveredFull
- Marchetti640 of about 2,100 products covered (partial)Partial
- Oakfield Supply417 of about 980 products covered (partial)Partial
- AldousNo coverage this week. Last full coverage Sep 8Missed
Observed coverage, not a demand forecast.
Bring one page to the buying meeting.
The Analyst writes it from this week's data, with a source for every number.
This week's brief
Demo data — Marlowe & Field
Run Wed 15:30 · See run
Sources
38
Products, prices and brands behind every number.
Schedule
Every Monday at 6 a.m. in #merch-intel.
Preview
Visual · BRIEF-01 · Brief files and Analyst panel
Recent briefs
- AW26 outerwear pre-bookBuyingUpdated 2h ago
- Color story reviewDesignUpdated yesterday
- Markdown exposureMerchUpdated 3d ago
Who it's for
One run. A brief for every team.
Merchandising
Set buys and prices with this week's data.
See competitor price changes, markdowns and sell-outs by category.
Visual · WHO-01 · Merchandising and buying visual
Pricing
Pay by the number of brands you track.
| Plan | Studio3 competitors$99/mo | Brand10 competitors$249/mo | EnterpriseUnlimited competitorsCustom |
|---|---|---|---|
| Tracking | |||
| Coverage frequency | Weekly | Weekly | Daily |
| Store connection | Shopify, website or CSV | Shopify, website or CSV | Shopify, website or CSV |
| Outputs | |||
| Signal Board | Included | Included | Included |
| Briefs | Included | Included | Included |
| Concepts | Not included | Included | Included |
| Slack delivery | Weekly brief | Weekly brief | Daily brief |
| Team | |||
| Seats | 1 | 5 | Custom |
| API access | Not included | Not included | Included |
| SSO | Not included | Not included | Included |
| Connect your store | Connect your store | Talk to us | |
See this week's run for your market.
30 minutes with your real competitors and categories.
- Your competitorsWe track 2 or 3 of them live on the call.
- 30 minutesHalf on the product, half on your gaps.
- One follow-upA single email with what we covered.
Shopify, Salesforce Commerce, Magento, custom stores, or a CSV file.
Start next week with your market tracked and new product ideas.
Connect your store. The Analyst makes your first run.
Visual · CTA-01 · Closing visual